Strategic Financial Leadership for
the Video Game Industry

CFO POWER
FOR YOUR
GAME COMPANY.

Financial strategy & execution, built specifically for the video game industry.

-<GGF COMMS>-
×
PRAISE INCOMING
AB
ADAM BOYES
Founder & CEO, Vivrato

"Eric has been helping our team at Vivrato since the beginning — his support, assistance, and oversight has been super valuable. It makes the world of difference in the long run."

TRANSMISSION 01 / 09
ORIGINS

We grew up playing video games. Now we help the companies behind those games succeed.

We are gamers and finance professionals who have spent our careers — and most of our lives — inside this industry we love. We are just as comfortable talking game economies as closing the books, and after decades working with gaming companies of all sizes, we're here to provide the financial leadership your team needs.

Whether you need a complete finance & accounting team, support on a single project, or mentorship for your existing internal talent, we provide the right level of expertise through a model that's
flexible, fractional, and tailored to your growth.

Sic parvis magna.

Eric Garay
NAME:
ERIC GARAY
CLASS: FOUNDING CFO
HALL OF FAME: ULTIMA IV · X-COM · UNCHARTED
TROPHIES
CPA (Inactive)

Eric Garay began his adventures in gaming on a humble 8-bit system. A pad of graph paper for hand-drawing dungeon maps sat beside his green-screen monitor, and a 1200 baud modem dialed into a BBS like the one he would run himself as a teenager. Despite the technical limitations of those times, the industry he fell in love with was built on ingenuity and imagination — and the virtual worlds they created were completely alive with possibility.

His journey carried him through the lands of Britannia, the dungeons beneath Tristram, and eventually the best shops on the Citadel — forty years of an industry growing from basement curiosity into one of the largest entertainment businesses on earth.

After starting his career in financial consulting, Eric resumed his gaming journey professionally. Over twenty-plus years of senior financial leadership in the industry followed — from early studio roles to CFO positions working alongside some of the most recognized names and franchises in gaming. He learned how these companies actually work: the revenue models, what it costs to take a game from greenlight to launch, and the distance between a great game and a financially successful one.

2023 marked the next stage of Eric's journey. What began as a search for the next opportunity became something more deliberate: game companies of every size need CFO-grade financial expertise, but rarely need a full-time CFO hire. Eric recognized this gap and built Garay Games Financial to fill it.

Garay Games Financial has since grown into a complete finance team — providing CFO strategy, accounting, and FP&A services — the kind of full-stack finance function Eric spent two decades building inside the industry's largest companies, now deployed simultaneously across a portfolio of clients.

Forty years after the first dungeon map, the graph paper is retired. The journey remains.

THE GGF ALLIANCE

THE PARTY ASSEMBLED FOR
YOUR NEXT LEGENDARY QUEST.

Sixty-five years of collective XP across console, mobile, blockchain, F2P, premium, live-services, and platform deals — assembled around a single mission.

-<ALLIANCE MEMBERS>-
David Nell
NAME:
DAVID NELL
CLASS: ALLIANCE CFO
HALL OF FAME: BATMAN: ARKHAM CITY · THE LAST OF US
TROPHIES
CPA
Mariciel Georg
NAME:
MARICIEL GEORG
CLASS: ALLIANCE CFO
HALL OF FAME: CANDY CRUSH · PLANTS VS ZOMBIES · TETRIS
TROPHIES
CPA (Inactive)
La Toya Francis
NAME:
LA TOYA FRANCIS
CLASS: TEAM ACCOUNTANT
HALL OF FAME: MARIO BROTHERS · DONKEY KONG · ZELDA
Max Goodley
NAME:
MAX GOODLEY
CLASS: SR. FINANCE ANALYST
HALL OF FAME: METAL GEAR SOLID 3 · BALDUR'S GATE 3 · PERSONA 5 ROYAL
TROPHIES
MBA · In Progress 50%
-<ALLIANCE XP>- Combined industry experience across the party.
0+ YEARS OF
INDUSTRY XP
-<ALLIANCE QUEST LOG>- Quests undertaken by the Alliance — real credits across the industry's biggest names.
EA
Epic Games
NCsoft
Kabam
Zynga
Tyranno Studios
Harry Potter
Marvel
Hasbro
The Lord of the Rings
The Sims
Guild Wars 2
SimCity
DeNA
WAX
Gazillion
Storm8
Forte
PRAISE FOR GGF

REAL WORDS, REAL PLAYERS.

Endorsements directly from LinkedIn — from founders, BD leaders, and operators across the industry.

VIA LINKEDIN
Endorsement from Andy Swanson
VIA LINKEDIN
Endorsement from Chauncey Gammage
VIA LINKEDIN
Endorsement from Chip Lange
VIA LINKEDIN
Endorsement from Guy Cross
VIA LINKEDIN
Endorsement from Jason Willig
VIA LINKEDIN
Endorsement from Mary Chan
FAQ · GGF GAME MANUAL

WHAT YOU NEED TO KNOW
BEFORE YOU LEVEL UP.

ARE YOU GAME-INDUSTRY SPECIFIC, OR JUST FINANCE GENERALISTS WHO LIKE GAMES?
Game-industry specific. We've built the practice around the operational processes that keep a game company running cleanly, including project accounting and team budgeting. Our industry focus also creates efficiency with many vendors shared across our clients. We're fluent in the publishing, licensing, and milestone-funding structures the industry actually uses. Games are the entire focus of our practice, not a side specialty.
Who would I be working with?
You get a dedicated senior lead — one of our CFOs — who owns your engagement and is your main point of contact. But you're also hiring a team: most fractional CFO relationships put your entire financial function on one person's calendar and bandwidth, and the GGF Alliance exists to avoid that. Your lead is backed by dedicated accounting and analyst support, so the work doesn't stop if one person is unavailable.
Should we hire you now, or wait until our business is bigger?
Now. Getting financial structure in place early is what prevents expensive mistakes later — messy books, tangled international setup, missed tax filings, and cap table problems are far cheaper to avoid than to fix. Clean financials also build investor confidence, reducing potential issues during diligence. Our practice is designed to scale with you, so a small company benefits from the same financial expertise usually reserved for larger ones, but at a fraction of the cost of a full-time team.
We've never had a CFO. What do we need to have ready?
Almost nothing. Most companies we talk to have a bookkeeper and a spreadsheet someone calls 'the model.' That's plenty to start — we build the reporting and forecasting, and guide you from there.
Do you replace our accountant / outsourced bookkeeper?
Not necessarily. We're happy to work with your existing team, and can focus on the operating model, board pack, and forecast while they keep managing the books. For companies that want full accounting, AP, and AR support, we can do that too.
Can you help with a fundraise specifically?
Yes. Most fundraise engagements include investor materials, data room construction, KPI design, and diligence support. We don't run banker-style processes — we make sure your numbers and narrative are ready when the round actually opens.
How do you actually price an engagement?
Most engagements start hourly against an agreed monthly target — the lowest-risk way to begin working together. Some clients prefer a fixed monthly fee, typically reflecting a larger, dedicated block of time each week and a discount for that added commitment. Either way, there's no lock-in: hourly engagements can be canceled anytime if you're not 100% satisfied, and fixed engagements need just one period's notice. We're a small, referral-driven firm — earning the relationship matters more than locking you in.
-<GEAR CHECK>- The tools already in your stack — no need to switch.
QuickBooks Online
Xero
Bill.com
Ramp
Brex
Carta
Deel
Official partner accounts across our core toolkit.
Also experienced with: Rippling·Sequoia One·TriNet

READY TO
LEVEL UP?

Tell us about your company. We're ready to help it grow.

EMAIL DIRECT
EMAIL
LOCATION
REMOTE